Yucatan Run Around Everybody Chew! 1800's White's Yucatan Chewing Gum Trade Card

Description: Circa 1880's - Yucatan Gum - Authentic Antique Original 19th Century Gum Card1879 – William White discovered how to flavor chicle - White chose peppermint as the first flavor and named it Yucatan Chewing Gum, Cleveland, OH White began his career as a candy maker and popcorn salesman in the 1870s. He developed a way to keep flavor in chewing gum longer and used his marketing skills to promote his new gum, called Yucatan flavored with peppermint. He founded White and Sons, which became part of the American Chicle Company - See MORE Far Below! EARLY ! This hand-colored card is one of White's earliest advertising items. Appears to be circa 1880's Gum, Candy, Chew Remedy, etc. - Authentic Original Antique Victorian Business Advertising Trade Card+ Over 1,000+ more antique cards currently listed in the Dave Cheadle Card Store ====================================================================================== William J. White. / W. J. White / William John White (1850 - 1923) Historical Edgewater / Cleveland, Ohio: Donald S. Yarab "William J. White: The Chewing Gum King Back in the 1890s, the Edgewater neighborhood was home to royalty, of a sort, for William John White, who resided in an ornate and well-appointed 52-room mansion on a Lake Avenue estate known as Thornwood, was styled the “Chewing Gum King.” William J. White was born on October 7, 1850, in Rice Lake, Ontario, Canada. He came to Cleveland with his parents, John and Laura White, when he was six years old. After receiving the benefit of an education in district schools, he went to work for Orange Mansfield, the owner of a well-digging company. The advantages of working for Mr. Mansfield were singular: William met Mr. Mansfield’s daughter Ellen Marie, whom he married on April 23, 1873. William and Ellen Marie had seven children. Shortly after his marriage in 1873, Mansfield’s well-digging business closed down and White sought employment in a confectionary store. At the confectionary store, White began experimenting with paraffin wax (a petroleum by-product), which had been used as a base for chewing gum since about 1850. It should be understood that chewing gum at this time was a rather tasteless affair as long-lasting flavored chewing gum had not yet been contrived. Confectionary Alchemy ---- In 1876, White went into the confectionary business for himself after purchasing at auction the equipment of a little manufacturer of confectionary that had gone out of business. The equipment he obtained included a marble slab and a soot-covered pot – candy was boiled in the pot and cooled on the slab. White set the equipment up in the kitchen of his Lorain Ave. home and continued his confectionary experiments. He eventually began selling a paraffin wax chewing gum known as “The Diamond” in the streets from a one-horse wagon to grocers and small stores with the assistance of his wife and, as soon as they were able, his sons. Though sales of “The Diamond” chewing gum were modestly successfully, White continued to practice confectionary alchemy in his kitchen, always seeking to turn his confectionary product into gold. In 1880, White happened upon a barrel of chicle (a natural gum tapped from certain Mesoamerican trees) – some reports state that a local grocer gave him the barrel after mistakenly receiving it in inventory – and found through his kitchen-based experimentation that mixing corn syrup and sugar with chicle latex allowed the chicle to absorb and hold flavors. White experimented with various flavors and ultimately determined that peppermint extract was the longest lasting. He thereupon developed and marketed a peppermint flavored chewing gum called "Yucatan," named after the Yucatan Peninsula of Mexico, from whence his chicle had originated. He cut his gum into sticks, packaged them in pink paper, and soon found that he was a very wealthy man – for he was none other than the Chewing Gum King, the inventor of modern, flavored chewing gum. White was also a marketing genius, for he knew how to target consumers, as evidenced by the introduction of another chewing gum he branded “Red Robin.” “Red Robin” was popular with young boys because White brilliantly affixed to every wrapper a “Boy’s Fortune,” not dissimilar to the fortune we encounter inside Chinese fortune cookies. One such wrapper which has survived records the following rather perplexing and unfortunate prognostication: You are a very good boy, only when Jake Riger and Bob Spoots get you to go on with them to steal watermelons and peaches from old Daddy Boker. Then you always take the lead in deviltry. You will try to get his Bartlett pears and will get fast on a wire fence, and his dog Bose will tear the whole back part of your pants off before you get out, and when you go home your best girl will be there and you will be so afraid that she will see you, that you will sleep in the barn all night. But you finally become a minister and marry a widow with three very bad sons. By 1884, no longer able to meet demand for his confectionary gold from his kitchen, White was manufacturing his chewing gum at a plant located at 57 South Water Street (West 9th St.). By 1888, demand was such that White was able to build a new factory at 1675 Detroit Ave. to manufacture both his Yucatan and Red Robin chewing gums. The Detroit factory still stands, now converted into residential units and known as the Chicle Building (10307 Detroit Avenue), and is a listed National Historical Landmark. In 1890, White founded the American Chicle Co., which operated two plants in Cleveland, employing hundreds. By this time, White was recognized as the largest chewing gum manufacturer in the world, having sold well over 150 million sticks of chewing gum. By 1906, White was reportedly earning over $500,000 a year from his confectionary interests alone. When White was asked by journalist James Morrow if he thought that the gum business might fade away, White responded, “The gum business will not play out. Americans are so nervous that they must bite on something. Farmers use hay, other men use tobacco.” Gum, Candy, Chew Remedy, etc. - Authentic Original Antique Victorian Business Advertising Trade Card + Over 1,000+ more antique cards currently listed in the Dave Cheadle Card Store Visit my store: Click this Hot Link: Dave Cheadle Card Store + Over 1,000+ more fabulous antique & vintage cards are currently listed at the Dave Cheadle Card Store. 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Price: 68 USD

Location: Loveland, Colorado

End Time: 2024-09-14T18:39:08.000Z

Shipping Cost: 0 USD