Description: Prologue: In a Research Screening, No One Can Hear You Scream Part One: What You Will Contribute to Marketing Chapter 1: Marketing Defined Chapter 2: So you have a movie ideä Chapter 3: The Screenplay Stage Chapter 4: Packaging and Casting Chapter 5: Financing and Green Light Chapter 6: Pre-Production Chapter 7: Production Part Two: Welcome to the Marketing Department Chapter 8: Welcome to the Marketing Department Chapter 9: Market Research Chapter 10: Creative Advertising: Part 1: Print Chapter 10: Creative Advertising: Part 2: Audio Visual Chapter 11: Publicity Chapter 12: Social Media and Digital Marketing Chapter 13: Media Planning and Promotions Chapter 14: Consumer Products and Licensing Chapter 15: Distribution, Exhibition and Windows Part Three: Know Your Marketing Specialties Chapter 17: Marketing for Alternative Distribution Chapter 18: Awards and Festival Marketing Chapter 19: Marketing for Animated Movies Chapter 20: A Marketing Tale with Pivot Chapter 21: Marketing Trends for the Future Glossary
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EAN: 9781138088924
UPC: 9781138088924
ISBN: 9781138088924
MPN: N/A
Book Title: The Marketing Edge for Filmmakers: Developing a Ma
Number of Pages: 302 Pages
Language: English
Publication Name: Marketing Edge for Filmmakers
Publisher: Routledge
Item Height: 0.7 in
Publication Year: 2019
Subject: Film / General, Business Aspects, Film / Direction & Production, Industries / Entertainment, Film & Video
Item Weight: 17.6 Oz
Type: Textbook
Item Length: 9 in
Subject Area: Art, Performing Arts, Business & Economics
Author: Russell Schwartz, Katherine Macdonald
Item Width: 6 in
Series: American Film Market Presents Ser.
Format: Trade Paperback
