Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Complete Marketer: 60 Essential Concepts For Marketing ExcellenceISBN13:9780749466763ISBN10:0749466766Author:McDonald, Malcolm (Author), Meldrum, Mike (Author)Description:The Complete Marketer Is A Solid Introduction To The Marketing Discipline, Broken Down Into Over 60 Constituent Chapters - Including Digital Marketing, Understanding Consumers, Understanding Markets, Market Audits, Segmentation, Forecasting Sales, Mobile Marketing, Advertising And Pr And Managing A Sales Team Mcdonald And Meldrum Have Simplified The Marketing Discipline - Translating The Jargon And Creating An Encyclopedia Of Marketing Terms, Concepts And Fundamentals Designed As A Resource That Can Be Read As A Whole Or Dipped Into As Needed, This Book Applies The Authors' Marketing Know-How To Every Aspect Of The Marketing Mix, Making It A Valuable Resource For General Managers, Non Marketers And Marketing Students Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2013-05-28Weight:1.07 lbsDimensions:0.73'' H x 9.11'' L x 6.26'' WNumber of Pages:336Language:English
Price: 33.3 USD
Location: USA
End Time: 2024-12-03T16:44:31.000Z
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Book Title: The Complete Marketer: 60 Essential Concepts For Marketing E...
Item Length: 9.2in
Item Height: 0.7in
Item Width: 6.1in
Author: Malcolm McDonald, Mike Meldrum
Publication Name: Complete Marketer : 60 Essential concepts for Marketing Excellence
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2013
Type: Textbook
Item Weight: 17.7 Oz
Number of Pages: 336 Pages
