Description: From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Price: 15.18 USD
Location: 07001
End Time: 2025-02-02T10:56:17.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Narrative Type: book
Type: book
Intended Audience: General/trade
Book Title: Revenue Management : Hard-Core Tactics for Market Domination
Number of Pages: 288 Pages
Language: English
Publisher: Crown Publishing Group, T.H.E.
Item Height: 0.8 in
Publication Year: 1997
Topic: Finance / General, Management, Strategic Planning, Corporate Finance / General
Features: Reprint
Illustrator: Yes
Genre: Business & Economics
Item Weight: 9 Oz
Item Length: 8.2 in
Author: Robert G. Cross
Item Width: 5.5 in
Format: Trade Paperback
