Description: EARLY & RARE 1955-57 Disneyland Park Souvenir produced by "Drewry Photocolor Corporation" 35mm Color Slides #25B featuring early "Fantasyland" images packaged in early cardboard holder, slides mounted in cardboard mounts, and are part of the Drewry Photocolor Corporation "Treasure Tone Travel Slides" set.(SL002) Slides include the following early Disneyland attractions. 25B-1 Casey, Jr. 25B-2 Dumbo 25B-3 Castle Courtyard 25B-4 Castle 25B-5 Pirate Galleon 25B-6 Carrousel 25B-7 Saucer Ride 25B-8 Peter Pan Ride Color slides and View-Master Reels park souvenir evolution. Tru-Vue was licensed to produce color slide packs and view-master reel sets for Disneyland but was purchased by Sawyer's Inc. in 1951 along with their Disneyland licensing rights. In 1955 Sawyer's Inc. took full advantage of the licensing with producing a series of color slide and view-master reel sets through the mid 1960's. In late 1966 General Aniline & Film Corp. (GAF) purchased Sawyer's Inc. and "GAF" became the more recognized producers of slides and view-master reel sets product for Disneyland as a park souvenir. Drewry Photocolor Corporation, a key player in the development of color photography and lessor know producer of park souvenirs, was also licensed to produce color slide sets and for a very short time offered their "Treasure Tone Travel Slides" series in the early days of Disneyland's operations as park souvenirs. Drewry Photocolor Corporation was a major photofinisher and film developer in the USA, especially in the 1950s. Many camera stores who contracted out their lab work used them for that purpose. Even Kodachrome came in Drewry mounts. Another large post-war photofinisher, and film developer was Technicolor. Eastman Kodak also held licensing rights and produced a limited amount of their own 35mm color slide sets as park souvenirs. Sawyer's was founded in Portland, Oregon, in 1914 by Carleton Sawyer and A. R. Specht as a photo-finishing. Specht was a Portland executive in the San Francisco - based Owl Drug Company chain. Owl Drug's Portland store was the chain's third-busiest, and Specht hoped to capitalize on the public's growing use of cameras by making Owl Drug a convenient source of photo-finishing services for Portlanders. In 1951, Sawyer's purchased Tru-Vue, a producer of stereoscopic film strips that had been the main competitor of the View-Master product line. In addition to eliminating its main rival, the takeover also gave Sawyer's Tru-Vue's licensing rights to Walt Disney Studios. Sawyer's capitalized on the opportunity and produced numerous reels and 35mm slide packs featuring Disney characters and attractions within the park. The takeover would pay off further in 1955, with reels and 35mm slide packs of the newly opened Disneyland. The Tru-Vue Company was a subsidiary of Sawyer's, Inc. In June 1966, the owners of Sawyer's Inc. revealed that they were considering selling the company to General Aniline & Film Corp. (GAF), of New York and formerly German-owned and that the two companies had been negotiating on and off since July 1965. A deal was finalized in October 1966, and Sawyer's Inc. was sold to GAF on October 31, 1966. CONDITION Overall condition is NEAR FINE/ FINE. Bright colors and strong graphics, cellophane intact and clean, clean mountings, staples are rust free and intact, film is solidly placed in mounting, no discolorization, no marks and no tears with only minimal wear seen, minor creasing of cardboard packaging and yellowing of cellophane. Please ask questions and review all the details prior to bidding and as always thank you for your interest.
Price: 82 USD
Location: Borrego Springs, California
End Time: 2024-11-05T00:59:55.000Z
Shipping Cost: N/A USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Time Line: Pre-1968 Disneyana
Character/Story/Theme: Fantasyland
Set: #25B
Year: 1956
Size: 35mm Color Slides
Quantity: 8 Slides
Manufacture: Drewry Photocolor Corporation & 12 Personal Family Slides
Franchise: Disney
Country/Region of Manufacture: United States