Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Media Economics And ManagementISBN13:9781032057996ISBN10:1032057998Author:Elavarthi, Sathya Prakash (Author), Chitrapu, Sunitha (Author)Description:This Book Offers A Comprehensive Understanding Of Key Concepts And Terms In Media Economics And Management And Explains Their Applications Using Relevant Data Beginning With A Conceptual Study Of Media Markets, Industry Structures, Firm Behavior, Public Policy, Production, Pricing And Consumption Choices In Media Industries, The Book Uses The Framework To Present An In-Depth Examination Of The Management Of Four Major Media Industry Sectors In India: Newspaper Publishing, Television Broadcasting, Film, And Digital Media Industries It Also Deals With Two Topics Relevant Across Media Business Sectors: Creative Industries Approaches And Copyright Issues The Book Discusses The Economic Forces And Factors That Shape The Workings Of Media Industries And Institutions In India To Highlight Trends In A Business That Is Rapidly Evolving, Highly Profitable And Is Marked By Regional, Linguistic, Economic And Cultural Diversity This Volume Is A Step Towards Formalizing The Emerging Field Of Media Economics And Management Within The Discipline Of Mass Communication And Journalism As An Area Of Research And Education In India An Accessible Guide To The Basic Principles And Concepts Of Media Economics And Management, With Illustrations From Indian And Global Media Industries, This Will Be An Essential Resource For Students, Researchers And Teachers Of Media And Communication Studies, Media Economics And Management, Political Economy, Sociology As Well As For Professionals In Media Industries Binding:Paperback, PaperbackPublisher:Routledge Chapman & HallPublication Date:2021-09-28Weight:0 lbsDimensions:Number of Pages:168Language:English
Price: 53.52 USD
Location: USA
End Time: 2024-11-26T11:19:38.000Z
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Book Title: Media Economics And Management
Item Length: 9.2in
Item Width: 6.1in
Author: Sunitha Chitrapu, Sathya Prakash Elavarthi
Publication Name: Media Economics and Management
Format: Trade Paperback
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2021
Type: Textbook
Item Weight: 7.9 Oz
Number of Pages: 134 Pages
