Description: Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation by Kumar, Nirmalya Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
Price: 4.14 USD
Location: Aurora, Illinois
End Time: 2024-09-19T03:02:59.000Z
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Binding: Hardcover
Weight: 0 lbs
Product Group: Book
IsTextBook: No
Book Title: Marketing As Strategy : Understanding the Ceo's Agenda for Driving Growth and Innovation
Number of Pages: 288 Pages
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2004
Topic: Marketing / General, Development / Business Development, General
Item Height: 1.1 in
Illustrator: Yes
Genre: Technology & Engineering, Business & Economics
Item Weight: 20.8 Oz
Author: Nirmalya Kumar
Item Length: 9.5 in
Item Width: 6.4 in
Format: Hardcover
