Description: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Price: 35.65 AUD
Location: Hillsdale, NSW
End Time: 2025-01-26T03:18:52.000Z
Shipping Cost: 30.78 AUD
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Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9780486486017
UPC: 9780486486017
ISBN: 9780486486017
MPN: N/A
Format: Paperback, 256 pages
Author: John Caples
Book Title: Making Ads Pay: Timeless Tips for Successful Copyw
Item Height: 1.8 cm
Item Length: 21.1 cm
Item Weight: 0.27 kg
Item Width: 13.7 cm
Language: Eng
Publisher: Dover Publications Inc.
