Making Ads Pay: Timeless Tips for Successful Copywriting by John Caples (English

Description: Making Ads Pay by John Caples A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. Author Biography Caples was vice president of Batten, Barton, Durstine & Osborn, Inc., retiring after 40 years of service. He is a member of the Copywriterss Hall of Fame. Details ISBN1607965666 Author John Caples Short Title MAKING ADS PAY Pages 258 Language English ISBN-10 1607965666 ISBN-13 9781607965664 Media Book DEWEY 659.132 Year 2013 Publication Date 2013-02-08 Subtitle Timeless Tips for Successful Copywriting Country of Publication United States Format Paperback Illustrations Illustrations, black and white Publisher Igal Meirovich UK Release Date 2013-02-08 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:50921645;

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