Description: Title: Making Ads Pay: Timeless Tips for Successful Copywriting Author: Caples, John Publisher: www.bnpublishing.com Binding: Paperback Pages: 258 Dimensions: 9.00h x 6.00w x 0.54d Product Weight: 0.77 lbs. Language: English ISBN: 9781607965664 A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. Ships Fast From The USA! Authorized Dealer
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Book Title: Making ADS Pay : Timeless Tips for Successful Copywriting
Number of Pages: 258 Pages
Language: English
Publisher: Meirovich, Igal
Item Height: 0.5 in
Publication Year: 2013
Topic: E-Commerce / Internet Marketing, International / Marketing, Advertising & Promotion
Genre: Business & Economics
Item Weight: 12.3 Oz
Item Length: 9 in
Author: John Caples
Item Width: 6 in
Format: Trade Paperback