Description: Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck, Paperback by Heath, Chip; Heath, Dan, ISBN 009950569X, ISBN-13 9780099505693, Brand New, Free shipping in the US Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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End Time: 2025-02-11T11:21:02.000Z
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Book Title: Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck
Author: Heath, Chip; Heath, Dan
Language: english
