Description: FREE SHIPPING UK WIDE Likeonomics by Rohit Bhargava How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their productsA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 yearsA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationshipsAuthor Rohit Bhargava is a founding member of the worlds largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource. Back Cover The future isnt about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With todays "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics uncovers five key principles towin trust (or win it back)--and keep it. Youll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out--whether you are trying to grow your business, win an election, or find your next job--and this book will help you get there. Likeonomics provides real-world stories of brands and people who have used these principles to become wildly successful, including: An unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career The leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming A regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years An independent sports agent who achieved the impossible by landing the number-one player in the NFL draft as a client through the power of relationships Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted. Flap The future isnt about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With todays "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics uncovers five key principles to??win trust (or win it back)--and keep it. Youll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out--whether you are trying to grow your business, win an election, or find your next job--and this book will help you get there. Likeonomics provides real-world stories of brands and people who have used these principles to become wildly successful, including: An unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career The leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming A regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years An independent sports agent who achieved the impossible by landing the number-one player in the NFL draft as a client through the power of relationships Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted. Author Biography ROHIT BHARGAVA is a marketing expert focused on helping to bring more humanity back to business. He advises some of the worlds largest global brands on communications strategy through his role as a member of the Strategy & Planning group at Ogilvy.??His thinking has been featured in the Wall Street Journal, the Guardian, Fast Company, NPR, and MarketingChina, and his first book, Personality Not Included, was translated into nine languages. Outside of his writing and consulting, Rohit is Adjunct Professor of Marketing at Georgetown University in Washington, DC, where he lives with his wife and two sons. Table of Contents Prologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics xv Introduction: Likeability, Rogue Economists, and the Lovable Fool xxv Authors Note: Why I Dont Write about Synergy and Paradigm Shifts xxxix Part I The Crisis and the Solution 1 Chapter 1 Inside the Modern Believability Crisis: How Rockefellers Dimes, War Propaganda, and the Marlboro Man Ruined the World 3 The Birth of Modern PR 5 #occupywallstreet 6 The Propaganda of Revolutions 7 When Advertising Ruled the World 9 The Mass Perception Principle 10 Marketing as the Bad Guy 12 Living in the Society of Distrust 14 What Is the Believability Crisis? 15 Solving the Believability Crisis 16 Chapter 2 Navigating the Likeability Gap: What Rwanda, Golf Courses, and Oceans Eleven Can Teach Us about the Decisions We Make 19 The Movie Man 21 What Business Are You In? 23 The Engagement Problem 24 The Reinvention of Rwanda 26 Humility Wanted 27 The Likeability Gap 29 The Toilet Business 31 Understanding Weak Ties 32 Golf and the Likeability Gap 33 Why Relationships Are Not about Networking 34 Getting Julia Roberts 36 The Age of Equivalence 37 How Originality Died—and How We Can Get It Back 39 The Differentiation Ideal 40 The Likeability Gap and the World 42 Chapter 3 The ROI of Likeability: Why Spreadsheets Need to Die, Websites Stink, and Likeable Politicians Always Win 45 The New Stupid 46 The Sexiness of Analytics 47 Data Overload, Insight Underload 48 Four Ways Data Becomes Meaningless 49 Rethinking ROI 50 The Flip Side of Data 51 Why Context Matters (and Your Sticky Website Actually Stinks) 52 The Real Reason Likeable Politicians Always Win 53 Why Results Matter More than Data 54 The Five Principles of Likeonomics 55 Part II The Five Principles of Likeonomics 57 Chapter 4 Truth 59 Oprahs Secret 60 Are You Building on a Sinkhole? 61 The Lie Doctor and the Dalai Lama 61 Empowerment versus the Anti-Truth Policy 63 Embracing Your Inconvenient Truth 64 Selling Cardboard 66 Why Being Truthful Is So Hard 67 The Three Elements of Truth 68 Chapter 5 Relevance 73 The Relevance Challenge 75 Canadas Favorite Storyteller 76 Handshakes in Kazakhstan 78 The Renaissance Banker 80 Making the Bank Relevant Again 81 Everyone Who Matters Knows You 81 Why Is Relevance So Hard? 83 The Three Elements of Relevance 84 Chapter 6 Unselfishness 89 Creating an Ideal World 90 The Ethical Warehouse 93 What about the Selfish Gene? 94 Wikinomics and the Rise of Collaboration 95 Finding the Altruism Gene 96 Do Doctors Need to Be Competent and Kind? 97 Why People Dont Sue Likeable Doctors 99 How the Unselfish and Compassionate Will Rule the World 101 How Japanese Citizens Responded to Disaster with Unselfishness 102 The Customer Service Revolution Will Be Twitterized 105 Why We Are Selfish 106 The Three Elements of Unselfishness 108 Chapter 7 Simplicity 111 Desperately Seeking Simplicity 113 The Plain Language Movement 114 The Myth of Good Complexity 115 Gadget Confusion 116 Flipping the Video Camera Market 118 Winning on Simplicity 119 How Simplicity Inspires Trust 121 How Orange Got People Saving Again 122 Hypnotizing Chickens 123 How Napkins Can Explain Health Care 124 Why Simplicity Gets So Complicated 126 The Three Elements of Simplicity 127 Chapter 8 Timing 131 The Most Creative Lunch in History 133 Timing Is Everything 135 How Sweetening Changed Television History 136 Our Time-Shifted Culture 137 Gilt and Luxury with an Expiration 137 The Rise of Shopper Marketing 138 Google ZMOT 139 Why Timing Is So Tough 141 The Three Elements of Timing 142 Conclusion 145 Living in the Era of Likeonomics 146 Likeonomics on Mulberry Street 147 Part III The StoryBook 149 Introduction: How the StoryBook Works 151 Bhutan: The Real Happiest Place on Earth 153 Green Bay Packers: Why Cheeseheads Rule the NFL 155 Khan Academy: Flipping the Rules of Education 157 Maverick Adventures: Kitesurfing with Richard Branson 159 Anupy Singla: The Fast Rise of Slow Cooking 161 The Backstory: The Making of Likeonomics 165 Special Thanks 167 Notes: Further Reading and Research 169 About the Author 173 Index 175 Long Description Being more successful in business and in life often requires the same thing. If you want to do both, read this book! Deepak Chopra, Author of The Seven Spiritual Laws Of Success PRAISE FOR Likeonomics "Rohit Bhargavas wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace and find success doing it." Daniel H. Pink , author of Drive and A Whole New Mind "In Likeonomics , Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person-to-person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king." Jonathan Becher , Chief Marketing Officer, SAP "Rohit Bhargava gets to the heart of what underlies and sustains relationships likeability. If you want to be successful in business, dont leave trust to chance keep Likeonomics and its online workbook close at your side and youll be on the path to success." Charlene Li , author of Groundswell and Open Leadership ; founder, Altimeter Group "This is a bold, fresh, and most important likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your likeability gap." Christopher Graves , Global CEO, Ogilvy Public Relations " Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended." Michael Port , New York Times bestselling author of The Think Big Manifesto "If you want to be successful, you need to read Likeonomics ! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success." Peter Guber , CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win Details ISBN1118137531 Publisher John Wiley & Sons Inc Year 2012 ISBN-10 1118137531 ISBN-13 9781118137536 Format Hardcover Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Short Title LIKEONOMICS Language English Media Book DEWEY 658.8 Subtitle The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Illustrations Illustrations Edition 1st Pages 224 UK Release Date 2012-06-08 AU Release Date 2012-04-30 NZ Release Date 2012-04-30 Author Rohit Bhargava Publication Date 2012-06-08 Audience General US Release Date 2012-06-08 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! 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ISBN-13: 9781118137536
Book Title: Likeonomics
Number of Pages: 224 Pages
Publication Name: Likeonomics: the Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 242 mm
Subject: Marketing
Publication Year: 2012
Type: Textbook
Item Weight: 434 g
Author: Rohit Bhargava
Item Width: 159 mm
Format: Hardcover
