Description: Jazz Sells : Music, Marketing, and Meaning, Paperback by Laver, Mark, ISBN 1138018767, ISBN-13 9781138018761, Like New Used, Free shipping in the US Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
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Book Title: Jazz Sells : Music, Marketing, and Meaning
Number of Pages: 246 Pages
Language: English
Publication Name: Jazz Sells: Music, Marketing, and Meaning
Publisher: Routledge
Subject: Marketing / General, General, Advertising & Promotion, Genres & Styles / Jazz
Publication Year: 2015
Item Height: 0.6 in
Item Weight: 12.8 Oz
Type: Textbook
Author: Mark Laver
Subject Area: Music, Business & Economics
Item Length: 8.9 in
Item Width: 6.2 in
Format: Trade Paperback
