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Features: EX-LIBRARY
Book Title: Brand Leadership : Building Assets in an Information Economy Pape
Number of Pages: 368 Pages
Language: English
Publication Name: Brand Leadership : Building ASSETS in an Information Economy
Publisher: Free Press
Publication Year: 2009
Item Height: 1.1 in
Subject: Consumer Guides, Marketing / General, Industrial Management, General, Strategic Planning
Type: Not Available
Item Weight: 15.7 Oz
Author: David A. Aaker, Erich Joachimsthaler
Subject Area: Référence, Business & Economics
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
